Expérience professionnelle
Product manager
TIKTOK FRANCE , Paris
De Juin 2025 à Aujourd'hui
• Led cross-functional planning and execution of 10+ revenue campaigns, aligning GTM strategy with growth goals across Engineering, Sales, Legal, and UI/UX teams; drove adoption through targeted assets, in-app activations, and feature-led mechanics
• Drove product development by building SQL dashboards adopted by 10+ PMs for KPI tracking; automating snapshotting for real-time metrics to inform weekly budget reallocation, maximize ARPPU, and increase incremental revenue by +60% from baseline
• Integrated usability research and competitor analyses to evaluate revenue strategies, campaign formats, and gamification mechanics; influencing quarterly planning, refining product features, automating workflows and scaling monetization models