Aisha Alqabandi

As a Regional Market Specialist, I served as the primary contact for the GCC market, offering insights and analysis on the region with a focus on adapting Meta's global policies, reinforcing Trust & Safety protocols, and providing contextual market knowledge of violations observed on our platforms:
Developed and implemented projects addressing human trafficking, sexual solicitation, and counter-terrorism measures on our platforms within the GCC market. Improved automation detection and policy enforcement, and influenced cross-functional teams to address policy gaps.
Identified and presented a network of malicious actors causing real-world harm while safeguarding vulnerable communities.
Produced country risk reports for the UAE and Saudi Arabia, including a landscape analysis of the markets regarding data-backed political, social and cultural insights. Influenced cross-functional teams in decision making and provided a nuanced understanding of reactive/proactive risk mitigation efforts to create scalable solutions regarding policy, protocol, products, and quality enforcement.
Conducted market analyses on the GCC region, examining user behaviour, inauthentic behaviour, emerging risks, and proactive/reactive mitigation strategies.
Researched and provided recommendations on the advertisement landscape in the GCC region, emphasising the SME and commerce ecosystem for better market penetration. Offered comprehensive analyses on key stakeholders, partnership leads, consumer behaviour, and media insights for scalable solutions.
Designed and executed risk mitigation processes for high-risk events, including FIFA World Cup 2022 and Kuwait political elections. Established and managed communication channels to monitor risks and enable cross-functional teams to respond proactively and reactively.